B.Bike is one of Italy’s leading producer of custom cycling apparel. The company designs and manufactures a wide range of high performance clothing for the mountain, road, and xc cyclist as well as for tri-athletes.
B.Bike’s expertise in designing cycling clothing combined with its high speed sublimation digital printing equipment make the production of branded cycling apparel possible.
THE PROJECT
The company wanted to change the way they presented themselves online. They wanted a new approach to reach their clients and, at the same time, to promote their designs and apparel.
One of my priorities was to highlight the company’s history and expertise. The other was to present the two different Business Units co-existing inside the Company: Brand Products and Custom Products Units.
ClientB.Bike by MKF S.r.l.ServicesArt Direction, UI Design, Graphic DesignYear2018Linkwww.bbike.it
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