Just get out there!
Client
Kersch
Year
2021
Services
Logo design
Branding
Illustration
UI design
Website Development
Link
An organization of mountain guides based in the Dolomites promoting eco-friendly adventure travels and courses all over the world.
[ INSIGHT ]
The client needed to set up their online presence and promote through a website both their courses (ski touring, climbing, ice climbing) and their adventure travels.
[ STRATEGY ]
We created Kersch’ brand identity in accordance with the organization’s personality and values. The typography and logomark are easygoing and catchy. The same can be said for the range of design assets prepared for merchandise, social media contents and for the website.
[ DELIVERABLES ]
Logo design
Collateral design
Merchandise design
Social Media content
Website design
Logo Design
Color Palette
A natural crisp color palette using the greens of the woods, the grey of the rocks and the yellow of the sun has been used both for the wordmark and iconography. The same colors have been applied to the website layout.
Business cards & swag
Kersch’s bear creates immediate brand recognition and helps setting an outdoorsy vibe that’s friendly and informal at the same time.
Website Layout
We had a clear idea for the website layout: we had to keep it simple and fun. With tons of information to be delivered to the user, especially in the tours section, we made sure that all relevant tour info were highlighted and that the expertise of the organization had great prominence in the about section.
Illustrations
The bear is the warm and funny website’s narrating voice, highlighting the salient information provided in each section.
