EMpowered women, EMpower (to) women.
Client
Liv Cycling Italy
Year
2020
Services
Graphic design
Link
[ INSIGHT ]
Liv Cycling is the first cycling brand dedicated to women cyclists. Liv provides the best products to help women discover new possibilities through cycling.
We were asked to design a t-shirt for the Brand Ambassador program.
[ STRATEGY ]
The concept of the design revolves around the wordplay “Empowered women, empower women”. We decided to insert in the graphics’ background a series of adjectives that better describe women riding bikes.
At the same time, the original submission of the design had a second possible interpretation of the main design with the phrase Power to women hidden in plain sight.
[ DELIVERABLES ]
T-shirt graphics || Art direction || Video production
The t-shirt
The limited edition t-shirt has been produced in two different color variations.
