EMpowered women, EMpower (to) women.

Client

Liv Cycling Italy

Year

2020

Services

Graphic design

Link

[ INSIGHT ]


Liv Cycling is the first cycling brand dedicated to women cyclists. Liv provides the best products to help women discover new possibilities through cycling.

We were asked to design a t-shirt for the Brand Ambassador program.

[ STRATEGY ]

The concept  of the design revolves around the wordplay  “Empowered women, empower women”. We decided to insert in the graphics’ background a series of adjectives that better describe women riding bikes.

At the same time, the original submission of the design had a second possible interpretation of the main design with the phrase Power to women hidden in plain sight.

[ DELIVERABLES ]

T-shirt graphics || Art direction || Video production

The t-shirt

The limited edition t-shirt has been produced in two different color variations.

Liv cycling Italy t-shirt
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