Wind Telecomunicazioni S.p.a. commissioned Digitouch S.p.A. (where I acted as Art Director and UI designer) an overall rebranding of WIND BUSINESS FACTOR platform. A new tone of voice, branding materials and visuals had to be delivered before starting to work on the redesign of the website’s UI itself.
THE PROJECT
WBF is a virtual startups accelerator developed by WIND TELECOMUNICAZIONI S.p.A., to help italian startups ecosystem’s growth and to help small and medium companies innovate their business models.
WBF is an online engagement platform hosting both an online community and a “campus” bringing the users technology, business, marketing and social media education via webinars.
Every year WBF hosts a startup competition named Wind Startup Awards: a business acceleration program open to projects, business ideas and startups whose winners are nominated during an event where they can collect their prizes and officially start their acceleration period.
